Author: Steve Brockway

What makes a good travel review experience?

The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Come September, messages designed to accelerate hotel bookings – such as number of...

Customer Experience Predictions for 2019

2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in...

Black Friday 2018 – What to Expect

Black Friday has already begun with the first online retailers starting to promote deals a week in advance. In recent years we’ve seen emerging trends of consumers moving online rather than visiting stores in person. Last year, the Office for...