Breaking the Barriers of Challenger Brand Growth with VoC; MVNO case study

We live in the age of the challenger brand. From finance and utilities to telecoms and FMCG, marketplaces are full of new brands disrupting the status quo by focusing attention on experiences that truly matter to customers.

In this article, Maru/edr’s Melanie Lewis and Michael Garland explore challenger brand awareness within the telecoms sector. Using original Maru/edr Voice of the Customer data and analysis, the report explores the current mobile operator market and uncover four fundemental barriers to further growth to new and emerging Mobile Virtual Network Operator (MVNO) brands.

Show Buttons
Hide Buttons