Circle K Ireland (formally known as Topaz) is the leading provider of convenience retail and fuel in Ireland with 420 sites nationwide.
With customer expectations growing, and in order to retain its market-leading position, Circle K Ireland needed to deliver compelling experiences by putting customers are the heart of the business and giving them a voice.
Circle K Ireland needed a way of gathering timely, actionable feedback from its largely anonymous customer base – unless customers were part of Circle K’s existing loyalty programme, the business did not full know who they serving, how valuable they were or how often they were returning. So Circle K Ireland turned to Voice of the Customer specialists Maru/edr to design, implement and embed an award-winning customer feedback and insight programme.
Download the case study to understand how capturing the voice of anonymous customers helped Circle K deliver better outcomes in less than one year.