Maru/EDR Category: Blog

Why customer experience matters now more than ever

Brands and businesses operating in the UK are facing an uncertain time. With Brexit just around the corner, Monday’s budget announcement came with the claim that ‘austerity is coming to an end’. Yet, Maru/edr research in the hours immediately after...

Interest rate rise; is consumer spending about to drop?

On Thursday, the Bank of England announced they were increasing interest rates to 0.75%. And immediate reaction from business leaders was one of concern – the Institute of Directors went as far as stating that “The rise threatens to dampen...

Elevating online experiences

With high-street sales falling, how do brands turn customer’s growing use of digital channels into sales? Sarah Beams investigates. It’s no secret that the retail market is facing a turbulent time. Household names have grabbed the headlines. House of Fraser,...

Acquisition, retention and the future of banking

With the promise the open banking on the horizon, consumers soon will have more choice than ever before. So how do brands ensure that existing customers remain and new customers come to them? Finance specialist Stephanie Cohen explores key drivers...