How to Achieve Success at the Front End of Online Retail
Online channels are becoming increasingly important to UK retailers and now account for close to 20% of all retail sales.
2018 has seen a wave of retailers hitting the headlines, with many now questioning the value and importance of more traditional, often costly retail touch points. Instead, retailers are keen to capitalise on the ever-growing popularity of digital channels.
Maru/edr have been measuring digital customer experience for almost two decades. Utilising a wealth of data across the retail market, Maru/edr’s extensive research-on-research clearly demonstrates that to capitalise effectively on the online opportunity, retailers and brands must deliver across four key dimensions; ease, product, service and fulfilment.